Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is essential. Market research has traditionally been a core strategy for achieving a market edge, but the advent of AI technology has transformed this field. Tools driven by AI are reshaping how companies collect, process, and utilize information ab

Introduction In modern rapidly changing corporate environment, staying ahead of the competition is essential. Market research has traditionally been a key strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses gather, analyze, and ac

Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a key approach for gaining a market edge, but the emergence of AI technology has transformed this process. AI-powered tools are transforming how businesses collect, analyze, and utilize data

Overview Social media marketing is evolving dramatically in recent years, shaped by shifts in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing is capturing the attention of organizations and market